The vacation ownership industry has been on the fast track for more than a decade. However, new telemarketing restrictions and an increasingly competitive business environment have forced the thoughtful business professional to seek out new timeshare sales and marketing techniques. Among the most promising of these techniques is the "Encompass" integrated tool suite, which both reduces sales & marketing costs and increases VPT.

Co-developed by Capstone Studios, Inc. and Owner Services, Inc. (OSI), Encompass is an integrated suite of products proving their mettle in the Chicago-based Shell Vacations Club system. Jo-Anne Redwood, Creative Director and Capstone Vice President noted, "Qualified prospects are becoming more difficult to reach, therefore developers must be more compelling in all their interactions, including sales presentations and email follow-ups and marketing, as well as in providing an attractive and useful web presence with self-service capabilities. The user experience must be engaging and memorable, end-to-end".

Paul Heath, OSI President and Encompass technical architect, added, "One of our key objectives is to remove cost from the expensive sales and marketing process in the timeshare industry. Developing a permanent profile of the Tour-No-Buy base is central to reducing marketing costs and generating new business. We view a Tour-No-Buy as the beginning of the relationship, not the end. For a developer, why pay $300+ for the same Tour over and over again? Ensuring that the Tour-No-Buy returns to your sales center for a second or third presentation invariably means a sale for you, not the competition."

Combining the essential talents of creative design, marketing communications and technical savvy in a high-end web environment, Capstone and OSI seek to customize turn-key solutions for those developers demanding the advantages offered by the Encompass system. "We have built the foundation, installed the plumbing and wiring in this smart-house … what's left is the decoration and customization for the new homeowner (timeshare developer)," noted Heath.

Tapping into the growing popularity of "software as a service," the systems will be made available on an ASP (Application Service Provider) model. This arrangement removes the significant up-front costs usually associated with a high-end software purchase and provides a more affordable monthly transaction fee. Ongoing support and upgrades are included so that the developer is not distracted by the overhead of hardware/software licenses, renewals, upgrades, hosting, security, and can focus on core competencies.

For more information about this innovative and dynamic offering, please go to
http://www.capstonestudios.com/encompass

About Capstone Studios, Inc:

Capstone Studios, Inc. is a Southern California based design and marketing firm that assists businesses to increase market share by creating and implementing vertically integrated marketing solutions. For more information, visit:
http://www.capstonestudios.com.

About Owner Services, Inc:

Owner Services, Inc is headquartered in the Dallas/Fort Worth metroplex and specializes in architecting and implementing online solutions for complex operational problems. Combining the talents of Business Analysis, Database Design, N-tier Systems Architecture, Software development, and utilizing best-of-breed software tools, time to market is rapidly reduced.

For the past 20 years, the principals at OSI have successfully implemented mission-critical systems at Fortune 500 and Multi-National Corporations. More information is available at: http://www.ownerservices.com

Capstone's Irvine office is located at: 8001 Irvine Center Drive, 4th floor, Irvine, California 92618. Telephone: (949) 888-9911. Website: www.capstoneREM.com.